For a successful technology, reality must take precedence over public relations, for nature cannot be fooled.
- Richard Feynman, Rogers Commission Report on the Challenger Crash.
Bluetooth Low Energy (BLE or BTLE) is supposed to be released end of this year. The hype is rising to the peak. History teaches us, the public relations do not tell us lies, but they do not tell us the whole truth either. They are telling us all the good parts, amplified by the humongous marketing machine, with the conditions and limits minimized sitting at the corner of their poster. This is the job of the so called public relations. But we, phone manufacturers, sensor designers, OEMs, application developers deserve to know the whole picture.
Reading in between lines, cross-referring announcements and conference presentations, chatting with those who participate the protocol writing and those who actually make the chips, I have figured out some of the "aha". This series is to share my analysis and thoughts, not to promote or demote this technology, but to do something that the PR guys should do and have not done or done enough yet.
Inputs and comments are more than welcomed.
No comments:
Post a Comment